If you are looking to buy a website that you want to flip, you should look for a site that has some potential and a low price. The ideal site would be a site that is not living up to its full potential. It might have a good product, domain name, but maybe the site is hard to navigate. It could have buttons that do not work correctly and links that are dead in areas and are therefore not very productive. This is all very fixable. You might also want to consider if the key words and the search engine are used in the correct way. Appraising a site for the purpose of purchasing it is not very different the looking at a house you are thinking about buying; as long as it has a good foundation, you can fix all of the other problems and you will still have room to grow.
When you find and buy a site that has potential you should firstly want to optimize the search engine function of the site. Make sure that you are getting the best value from the keywords you are using and the pay per click adverts. You should revamp the site. The buttons should all be working and the pages should flow nicely and easily together. Be sure that the links you are providing work correctly. The site should be easy for a potential customer to navigate on and it should also be nice to look at. For example make sure that the background is not too busy looking and also that the text is very easy to read. For instance a yellow background with pink text might look great with your theme but the customer might not be able to read it easily. Try not to fill every blank space with something. You will just end up making the customer confused and they might feel frustrated because they feel as though they may be missing information. The information on your site should be up to date and it will need to be monitored so that it is kept fresh. Remember you want to increase the website’s traffic and gain revenue. You want there to be visitors and customers to your site and you want them to spend time there.
After all of that the next thing you must do is advertise the website. You will want to advertise online using a pay per click advertising, banners, graphics, and flash. You might also need to do some local advertising. Make sure to get your information out to the public. Try making fliers to give out at local events and to people locally. People who you think might want to use your site. You can also use business cards or mailers. Whatever you decide what is important is that you get the message about your site out to the public so that they can learn about it and become customers.
While your site grows, remember to keep some records of growth and how much it is costing. This will be very helpful when you think about pricing your website and also a potential buyer might need to know about the profit the site has been generating. You can use these records to show them just how lucrative the business might be. A potential buyer might also want to know why you have chosen to sell a business that is booming. In this case you should be honest. You might be a person who likes to establish businesses then continue with the day-to-day maintenance that it requires. They might ask if you are planning on flipping other websites, therefore you should be prepared to answer that questions. They could also ask if you are looking at a website with the same type of product, adding more competition or if you are going to buy something new. Will you be making yourself available to the purchaser for questions after they buy the business? What and how much are you willing to do? You should make sure that all of this is stated and that all of the terms are worked out in the contract that you both agree to. It is worth if to make a transaction like this a pleasant one. Therefore if you plan on flipping other sites you will have a known reputation for success can clinch the deal.
This has the potential to make you a lot of money and give you great success however it takes energy imagination and effort on your part. It could be extremely exciting and the tricks you learn could help you build and grow them into new opportunities.