As competition increases and the way we do business changes, businesses have to adapt in order to remain relevant. A great way to engage clients and stay ahead of competition is to have a highly valued website. But how can businesses and individuals increase the value of the websites they own or manage?
How to measure website value?
Before you dive into increasing the value of the website, you ought to understand how you measure this value. The level of traffic per hour or day is a great measure of value. This can further be refined into the level of traffic from individuals in your target market. Another great way to measure value is through the number qualified leads generated through the website. If you offer advertising space, value could be measured by the number or organisations approaching you for advertisement space or the amount of money charged for the advertising space. There are so many other ways of measuring the value of the website based on the industry of operation.
Strategies on how to increase value of a website?
Consistent content creation
This requires that your company creates high quality content on a consistent basis. The content should be useful and applicable so that clients keep coming back for more information. It could revolve around your products or offer related information. Consistency does not imply posting on a daily basis but you can determine the frequency that works best for your target market. Consistent and high quality content increases the level of traffic to the site as well as the conversion rates.
Social media engagement
You can employ the use of different social media sites to improve the traffic to your website. Facebook, Instagram, YouTube, Snapchat and Telegram can be used to spark conversations about your products and services and to guide traffic to the website. It is important for the social media sites to be in sync with the brand attributes as per the website in order to give clients consistency in brand interactions.
Sponsored adverts
Using major search engines, an organisation can increase traffic and therefore value of the website through advertising. The adverts should be concise and accurate and have links to the website where people can then learn more about your brand. The adverts should target a specific audience in order to generate traffic from people who have the potential to use your products and services.
Client testimonials and ratings
Individuals are more likely to trust an organisation that has genuine testimonials and ratings from previous clients. The is also the case with websites. Testimonials and ratings help clients understand the quality of products and services and the experience they are signing up for. Brands should therefore encourage clients to leave comments and ratings on the website whenever they interact with the brand.
Easy to use user interface
Even if you generate traffic, but your website is not user friendly, all this traffic will be worthless to your organisation. It is therefore prudent to ensure that the user interface is easy to use in order to minimise the level of drip off before clients can make suitable conclusions about your organisation.
Before you jump into increasing the value of the website, you ought to come up with a strategy that enhances sustainable growth and increase in value. The strategy should outline the different approaches that the company should use in doing this, have measurable and time bound targets. Haphazard attempts to increase website value may fail to succeed or yield short term results.