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8-yr Old E-Commerce Flower selling Business

Established Websites for Sale 8-yr Old E-Commerce Flower selling Business

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Property Description

For sale a successful E-Commerce Online Business selling Flowers in the United States. The company works with many farms to grow incredible flower varieties and then ships these directly from the farm to the clients (Drop Shipping).

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Assets included:

In addition to the operating business, these (potentially more valuable to the right buyer) assets are included in this package:
• Top ranked SERP position (Google) for some of the highest average order value keywords in the industry
major holidays for a significant portion of sales)
• The largest (known) library of proprietary and professionally shot individual flower variety images (on a consistent background) – competitive sites have expressed an interest in purchasing this asset on its own
• The largest (known) North American database of historical Dutch auction pricing for flowers by variety (data lists price by week for several years to gain a better understanding of seasonal variances)
• Optimized Magento site including numerous custom extensions and customized products such as multiple subscription products
• Extensive database of keyword performance and ROI at the keyword level for both Google and Bing
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2015-2017 Financials

Total online revenue: $1.86MM

Breakdown:
Paid Search: $783K
Organic Search: $483K
Direct Traffic: $340K
Email blasts: $133K
Social/Other: $122K
$621K in offline sales during this period not included in the valuation. These sales could be relatively easily recovered by the new owner by employing one sales representative.
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Net Income and Cash Flow
Net income averages 10.8% of gross revenue
Cash flow averages 10.8% of gross revenue

Basic Details
Asking Price : $199,000
Gross Income (per Year) : $640,000
Cash Flow (per Year) : $69,000
Monthly Visits : 15000
Monthly Pageviews : 50000
Listing ID : L#2019010
Established : 2013-03-21
Year Established : 2013
Listing ID : 1224
Financials : Yes
Property Type : Internet Business
Listing Type : For Sale
Features
Revenue Details : Sales
Traffic Details : Organic, Paid
Expense Details : COGS, Marketing
Appliances
Reason for Selling : New Venture
Relocatable
Home Based
Training / Support
Address Map
Longitude : E0° 0′ 0”
Latitude : N0° 0′ 0”
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