Buying an online business is generally considered less risky than starting a new business from scratch.. Consider these advantages:
- The difficult start-up work has already been done.
- Buying an established online business means immediate cash flow.
- The business will have a financial history, which gives you an idea of what to expect and can make it easier to attract investors.
- A market for your product or service is already established.
- Existing employees and managers will have experience they can share.