The company for sale is highly optimized automated business (E-Commerce Drop Shipping). This 5 years E-commerce Drop Shipping store has 6 outsourced folks managing product data updates, vendor and customer communication. Product data is fed into a Catalog (pricing, shipping cost calculation, merging data with categories and images) which generates product feeds into Magento (70 boutique stores) and Google/ Bing/ TheFind.
Most of the traffic is paid and is quite stable. Orders are forwarded to dropship manufacturers and are shipped on site`s FedEx/UPS/LTL accounts.
There are several underleveraged opportunities – primarily paid and email marketing.
Google deployed new bidding algorithm over summer that cut the paid traffic. Google Inc also started enforcing inventory and non-duplicate content requirements for Google feeds/ Adwords – dropping the site fall sales significantly.
In response, the developers have fixed the feeds and implemented granular Adwords management to customize bids based on product retail (bidding 1 cent for products with <$30 in retail, for example, and bidding higher for >$300 ones) and increased gross margin requirement to 30 %.
-Incorporated Company (LLC Delaware)
-100% Proof of Revenue-Tax Returns
– Huge Potential / Home Based / 100% Relocatable
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