- Do not be clear about what is being sold.
- Do not explain what business opportunity it provides and do not take time to see if it is in line with the buyer’s objectives
- Do not keep the process moving and don’t follow up with any interested buyers.
- Tell the buyer that they don’t know what they are talking about and that they are incapable
- Sell when the time is not right
- Talk more than you should
- Don’t use common sense
- Don’t listen or communicate well
- Give advice that doesn’t relate to the selling of your business
- Don’t give advice on your area of expertise or be helpful
- Assume you know what the buyer is looking for without asking
- Don’t try to understand the buyer and what their criteria are
- Don’t plan and don’t be organized
- Make assumptions about questions before they are asked and give your answer
- Don’t allow the buyer to feel in control of the transaction in any way.
- Pressurize the buyer into making hasty decisions
- Be negative and aggressive and don’t give any respect
- Answer questions incorrectly and hide information
- Try and sell to a buyer who would not be good at running your business
- Only think of how stressed you are and not that the buyer is also having a stressful time as they have to commit a lot of money to something.