7 Reasons a Website or Online Business Does Not Sell

Selling a business can be a difficult process and often needs persistence. The seller may start the process and not have a strong enough motive to sell.
Once selling the business gets seriously underway the seller may then realize the loss of something that gave structure to life and they could fear what lies ahead with such a great change, so this fear may prevent them from being committed to the sale.
When there are next to no offers for the business the seller could feel that they won’t get a good price for the business so they will withdraw from selling it.
Things could fall through for plans in the future or they begin to seem less fulfilling than running the business and so in this case it doesn’t seem the right time to sell for the buyer.
The seller could have set ideas about what they expect from the sale, for instance they may expect to receive all cash. When this is not the case, they do not wish to sell.
Due Diligence reveals issues that the buyer is not willing to undertake.
The seller wants to sell at a higher than market price.