What are the Expectations of the Seller and Buyer of a Website?

There needs to be an understanding that the expectations of the seller and the buyer may be very different from one another.  This can be from the form of payment to the amount of training.

• The seller may expect to receive all the cash up front whilst the buyer would want only a 10% down payment.
• The seller may only expect to provide around a week of training, whilst the buyer expects two months of training.
• The seller expects the buyer to complete the due diligence in a day, whilst the buyer would like to take a few weeks
• The seller expects to complete the offer straight after due diligence, whilst the buyer may want to have a trial for 30 days running the business
• The seller expects a price of 5 -6 times annual business or even discretionary earnings, whilst the buyer does not expect to pay more than one year’s worth.